Course Overview
Learn how to generate real business leads, rank websites on Google Page 1, run high-converting ad campaigns, and analyze marketing ROI using industry tools.
Which Advanced Business & Growth Roles Does Digital Marketing Lay the Foundation For?
Digital Marketing is the primary revenue engine for modern companies. Mastering Search Engine Optimization (SEO), Meta & Google Paid Advertising, and conversion funnels lays the foundation for specialized high-growth careers in performance media, analytics, and e-commerce.
Managing pay-per-click (PPC) auctions, lookalike audiences, retargeting pixels, and ROAS optimization in Meta Ads Manager and Google Ads prepares marketers to manage multi-million rupee advertising budgets.
Tracking event conversions, UTM attribution tags, cohort retention, and bounce rates in Google Analytics 4 (GA4) forms the foundation for Conversion Rate Optimization (CRO) and growth hacking.
Understanding product listing optimization, marketplace PPC, customer acquisition costs (CAC), and customer lifetime value (LTV) enables marketers to launch and scale their own direct-to-consumer online brands.
Leveraging AI for copywriting, automated email marketing funnels (Mailchimp/Klaviyo), CRM lead workflows, and dynamic personalized remarketing builds the base for modern Marketing Operations (RevOps).
Key Learning Highlights
- On-Page & Off-Page SEO Optimization
- Google Search, Display & Video Ad Campaigns
- Facebook, Instagram & Meta Lead Ads
- Content Creation & Social Media Strategy
- Google Analytics 4 & Campaign Performance Tracking
Curriculum & Key Modules
- Digital Marketing Landscape: Inbound vs Outbound, Customer Journey & Funnel (TOFU, MOFU, BOFU)
- Domain & Hosting: DNS records, cPanel hosting setup, SSL certificates & WordPress installation
- Building High-Converting Landing Pages: Headers, hero sections, lead forms & CTA buttons
- Lead Generation Integrations: WhatsApp click-to-chat, Contact Form 7 & email notifications
- Website Performance: Page speed optimization, mobile responsiveness & core web vitals
- How Search Engines Work: Crawling, indexing, algorithms & Google Page 1 ranking factors
- In-Depth Keyword Research: Search Intent, Search Volume & Competition using SEMrush & Google Planner
- On-Page SEO: Title tags, meta descriptions, H1-H6 structure, image ALT tags & internal linking
- Technical SEO: XML sitemaps, robots.txt, canonical tags, schema markup (JSON-LD) & 404 redirects
- Off-Page SEO: High-DA backlink strategies, guest posting, directory citations & press releases
- Local SEO & Google Business Profile (GBP): Map ranking, reviews management & local business citations
- Google Ads Auction: Quality Score (Ad Relevance, CTR, Landing Page), Ad Rank & bidding
- Google Tag Manager (GTM): Conversion tracking setup & Google Ads conversion tags
- Google Search Ads: Match types (Broad, Phrase, Exact, Negative) & Responsive Search Ads (RSAs)
- Ad Extensions: Sitelink, Callout, Call, Structured Snippet & Location extensions
- Bidding Strategies: Manual CPC, Maximize Clicks, Maximize Conversions, Target CPA & Target ROAS
- Google Display Network (GDN) & YouTube Ads: Banner ads, video ads, in-market audiences & remarketing
- Social Media Branding: Optimizing business profiles on Instagram, Facebook & LinkedIn
- Content Strategy: Reels, carousels, stories, content calendars & viral engagement hooks
- Meta Business Suite & Ads Manager: Business manager structure, ad accounts & access roles
- Meta Pixel & Conversion API: Event tracking for leads, purchases & custom website actions
- Audience Targeting: Core Demographics, Detailed Interests, Custom Audiences & Lookalike Audiences
- Campaign Creation: High-converting Lead Gen forms, WhatsApp message ads & Sales conversion ads
- Creative Design & Copywriting: Canva ad graphics, AIDA copywriting formulas & A/B split testing
- Email Marketing Automation: Mailchimp / Brevo setup, lead magnets, lists & welcome drip series
- High-Open Email Campaigns: Compelling subject lines, email templates & spam score reduction
- Google Analytics 4 (GA4): Data streams, user acquisition, event tracking & custom exploration reports
- Google Search Console (GSC): Organic search clicks, impressions, average position & indexing fixes
- Freelancing & Career: Creating digital agency pitch decks, pricing retainers & client acquisition on Upwork/Fiverr
- AI Copywriting with ChatGPT: Crafting high-converting ad headlines, sales copies, email newsletters & blog posts
- AI Creative Generation: Creating high-CTR social media banners, thumbnail concepts & visuals using Midjourney & Canva AI
- AI Video & Reel Creation: Script-to-video tools, AI voiceovers, captions & automated short-form video production
- AI for SEO Research: Automated keyword clustering, search intent analysis & schema markup generation
- AI Ad Optimization: Leveraging Meta & Google AI smart bidding, dynamic creative testing & automated reporting
Job Roles You Will Be Eligible For
Direct Career Eligibility
Upon course completion, you will be eligible for direct recruitment across: Digital Marketing Agencies, E-Commerce Brands, EdTech, Real Estate & Tech Startups
Digital Marketing Strategist
Eligible RolePlan 360-degree online acquisition funnels across SEO, Google Ads, Meta Ads, and content marketing.
Performance Marketing / PPC Specialist
Eligible RoleManage high-ROI ad spend on Google Search, Performance Max, Facebook/Instagram Ads, and track conversion rates.
SEO & Content Growth Executive
Eligible RoleExecute on-page, off-page backlinking, technical site audits, keyword strategies, and rank top on Google.
Social Media & Brand Manager
Eligible RoleBuild engaging reel/video campaigns, community engagement, brand collaborations, and influencer outreach.
Course Fee & Investment
What is included in this fee:
💡 Admission & Enrollment through Query Form Only: Fill the Admission Query Form on the right (or below on mobile) to submit your inquiry, reserve your lab PC seat, choose your batch timing, and get complete fee guidance from our counselors.
Prerequisites & Eligibility
Basic web browsing skills and passion for online marketing.