Course Overview
Learn how to generate real business leads, rank websites on Google Page 1, run high-converting ad campaigns, and analyze marketing ROI using industry tools.
Key Learning Highlights
- On-Page & Off-Page SEO Optimization
- Google Search, Display & Video Ad Campaigns
- Facebook, Instagram & Meta Lead Ads
- Content Creation & Social Media Strategy
- Google Analytics 4 & Campaign Performance Tracking
Curriculum & Key Modules
Module 110 Hours
Digital Marketing Overview & Website Planning
- •Inbound vs Outbound Marketing
- •WordPress Website Setup & Landing Pages
- •Domain & Hosting Essentials
Module 220 Hours
Search Engine Optimization (SEO) Masterclass
- •Keyword Research using SEMrush & Google Planner
- •On-Page SEO: Meta Tags, Content & URL Structure
- •Technical SEO: Sitemaps, Robots.txt & Page Speed
- •Off-Page SEO & High-Authority Backlink Building
Module 320 Hours
Google PPC Ads & Keyword Targeting
- •Google Search Ads Campaign Setup
- •Bidding Strategies, Quality Score & Ad Extensions
- •Display Ads, YouTube Video Ads & Remarketing
Module 420 Hours
Social Media Marketing & Meta Ads Manager
- •Facebook & Instagram Business Page Setup
- •Meta Ads Manager: Lead Gen & Conversion Campaigns
- •Audience Targeting, Lookalikes & Pixel Setup
- •LinkedIn & Twitter Marketing Basics
Module 515 Hours
Email Marketing & Google Analytics GA4
- •Email Campaign Automation with Mailchimp
- •Google Analytics GA4 Event & Conversion Tracking
- •Google Search Console Performance Reports
- •Freelancing & Job Interview Strategies
Prerequisites & Eligibility
Basic web browsing skills and passion for online marketing.